CONSUMER

Musinsa, Adidas team up for exclusive edition drop featuring RIIZE's Eunseok

by
Kang Seung-yeon
Published : Oct. 16, 2026 - 08:10:56
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Washed hoodie zip-up, Superstar II Ripple collection to launch Monday

A campaign photo for the Adidas Musinsa Edition, featuring RIIZE member Eunseok [Musinsa]
A campaign photo for the Adidas Musinsa Edition, featuring RIIZE member Eunseok [Musinsa]

Musinsa will exclusively release two products developed in collaboration with Adidas — the Musinsa Edition "Washed Hoodie Zip-Up" and "Superstar II Ripple" — on Monday.

The Musinsa Edition is an official certification mark given to products made exclusively for Musinsa or developed through brand collaborations. The new items will be available through the Musinsa online store and at 12 locations nationwide, including stores in Seongsu, Hongdae and Myeong-dong.

Built around the concept of "wearing the classics, walking your own way," the collection reinterprets the heritage of Adidas Originals through a contemporary lens. Both the "Washed Hoodie Zip-Up" and the "Superstar II Ripple" will be offered in three colorways each.

Ahead of the launch, Musinsa released a campaign photo shoot featuring Eunseok of the K-pop group RIIZE. The collaboration came about after an Adidas track top Eunseok had previously worn became a popular item among fans.

To mark the release, Musinsa is running a promotional event through Nov. 2 in which four customers who leave a review will be selected by lottery to receive a free product.

"This edition, which reinterprets the heritage of Adidas Originals with a modern sensibility, has been brought to life in a fresh new way through the campaign photos with RIIZE's Eunseok," a Musinsa official said. "We plan to continue introducing Musinsa Edition products exclusive to Musinsa."


spa@heraldcorp.com
This content was produced with the assistance of AI translation services.

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