'Park Bo-gum effect' strikes again: AceBed's second ad this year crosses 100 million YouTube views

AceBed has set its second 100-million-view milestone on YouTube this year with a brand campaign starring actor Park Bo-gum. The August release "Science That Defies Gravity" crossed that mark, following the January release "Science That Defies Time," which did the same earlier this year.

AceBed announced Friday that its TV commercial "Wonderland of Science ACE – Science That Defies Gravity," released Aug. 14, has surpassed 100 million views on YouTube.

The ad is the third episode of the "Wonderland of Science ACE" campaign, which launched in the second half of last year. The second episode, "Science That Defies Time," released in January, had already reached 120 million views by March.

AceBed has been expanding its long-running "bed is science" advertising message — first introduced in the 1990s — through a series of fantasy-themed commercials. Rather than explaining product features and technology directly, the campaign conveys the physical sensation of waking up refreshed through surreal, otherworldly imagery.

"Science That Defies Gravity" depicts the feeling of lightness after a good night's sleep as a world where gravity disappears. When a woman wakes up and says, "I slept so well, I feel weightless," objects and people in the bedroom begin to float into the air.

Park then delivers the ad's central message: "That's because gravity works differently with ACE." Scenes of apples, books and teacups drifting through the air were achieved using wire stunts and special effects.

The campaign's recurring "rabbit messenger" character and science communicator Gwedo also appear in the spot. AceBed's new product, the Tango, also makes an appearance.

Since launching the campaign's first ad last year, AceBed has maintained a consistent fictional universe across follow-up installments, using themes of time and gravity to convey the value of quality sleep.

"This ad takes the refreshed feeling everyone has experienced after a good night's sleep and reinterprets it through the lens of gravity," an AceBed official said. "We will continue to let consumers experience AceBed's brand heritage — the idea that bed equals science — in an ever more differentiated way."