LIFE·CULTURE

Morocco, land of Casablanca, stirs romance — roses bloom, music flows

by
Ham Young-hun
Published : Oct. 25, 2026 - 13:47:41
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Chefchaouen, Morocco, at the entrance to the Mediterranean not far from the southern tip of Spain
Chefchaouen, Morocco, at the entrance to the Mediterranean not far from the southern tip of Spain
A rose queen at Morocco's Rose Festival
A rose queen at Morocco's Rose Festival
Ait Benhaddou, Morocco, a filming location for the movie "Odyssey"
Ait Benhaddou, Morocco, a filming location for the movie "Odyssey"

"I fell in love with you watching Casablanca."

Morocco, home to Casablanca, is the gateway to the Mediterranean. Classified geographically as part of Africa, it has shared the culture of southern Europe for thousands of years — "Mediterranean country" fits Morocco's past and present way of life far better than its continental designation.

As is well known, the North African Mediterranean nations — Morocco, Algeria, Libya and Egypt — spent centuries competing and cooperating with the southern European civilizations of Greece, Rome and the Iberian Peninsula, and for a time held sway over the Mediterranean world.

Mediterranean, European, West Asian and African cultures coexist here, giving Morocco a diversity of cultural content that arguably surpasses even southern Europe, long considered the heartland of Western culture. Among the countries on the southern shore of the Mediterranean, Morocco is widely regarded as the safest and most romantic.

Bordered by both the Atlantic Ocean and the Mediterranean Sea, Morocco has served as the backdrop for countless romance films.

Casablanca
Casablanca

Casablanca — the title of a song by Bertie Higgins that Korean singer Choi Heon covered in the 1980s — is a city synonymous with love and romance in Morocco, located just south of the capital, Rabat.

In Higgins' song, the man explaining why he fell in love makes a bold move: rather than crediting the woman's own charms, he points to the allure of Casablanca itself. Such is the mysterious, love-conjuring power the city seems to hold.

True to its reputation as a city of love, Casablanca hosts festival-like events almost every day.

Beyond Casablanca, festivals full of love and romance are set to continue across Morocco in 2027 — a country rich in stunning scenery, pristine local produce and world heritage-class monuments.

Tafraout, Morocco
Tafraout, Morocco
Almond blossoms
Almond blossoms

Red ramparts and a labyrinthine medina, the Sahara Desert stretching beyond the Atlas Mountains, the sweeping swells of the Atlantic and the romantic atmosphere of the Mediterranean, UNESCO World Heritage sites, music — these are Morocco's defining icons. With help from the Moroccan National Tourist Office, this is a preview of the best festival-centered travel route through Morocco next year.

From the early spring when pink almond blossoms open, through May when the scent of roses fills the valleys and summer when Gnawa music awakens the Atlantic coast, to autumn when date palms ripen in the desert — Morocco's calendar is a continuous procession of festivals rooted in local nature and tradition.

The year's festival journey begins in Tafraout, a town nestled in the Anti-Atlas Mountains of southern Morocco.

From the tail end of winter through early spring, almond trees burst into bloom, washing the red granite mountains and village streets in soft pink.

The Almond Blossom Festival, timed to coincide with the flowering season, brings together traditional music and dance, local produce and handcrafted goods. It is a chance to discover a bright spring landscape in a country more often imagined as desert.

The Rose Festival in Kelâat M'Gouna sees brisk trading in roses prized for their beauty and health benefits
The Rose Festival in Kelâat M'Gouna sees brisk trading in roses prized for their beauty and health benefits

Around May, the scent of roses spreads through Kelâat M'Gouna, known as the Valley of Roses.

The Rose Festival, held during the rose harvest season, is one of Morocco's signature spring events, combining flower-adorned parades, traditional performances and a local market.

Streets and shops fill with freshly harvested roses alongside rosewater, oils and a range of other products, transforming the entire village into a pink festival ground. Visitors can also explore the roses cultivated in Morocco and the local lifestyle traditions that have grown up around them.

The Gnawa World Music Festival in Essaouira
The Gnawa World Music Festival in Essaouira

In early summer, the Atlantic coastal city of Essaouira comes alive with music.

The annual Gnawa World Music Festival is an international music event that bridges Morocco's traditional Gnawa music with jazz, blues, rock and other genres from around the world.

Performances fill the medina, the beach and the city's squares, turning the entire 18th-century fortress city into one vast open-air stage. Visitors wander the alleyways following the music, breathing in the romantic and free-spirited atmosphere that is uniquely Essaouira's own.

In autumn, Erfoud — the gateway to the Sahara Desert — welcomes the harvest season.

The International Date Festival, centered on the date palm, the signature crop of the oasis region, showcases a variety of date cultivars alongside local produce and traditional crafts. Cultural events including music and folk performances round out the program.

Where golden desert sands meet the green of palm trees, Erfoud offers a window into the daily life and culture of southern Morocco — an ideal stop before heading on to Merzouga and the Sahara.

Moroccan date palms
Moroccan date palms
The Marrakech International Film Festival
The Marrakech International Film Festival

As the year draws to a close, the Red City of Marrakech turns its gaze to cinema. The Marrakech medina is a UNESCO World Heritage site, and the city also served as a filming location for the movie "Odyssey."

Held each year between late autumn and early winter, the Marrakech International Film Festival is Morocco's premier international cultural event, introducing films and filmmakers from around the world and nurturing emerging cinematic talent.

Beyond screenings, the festival features conversation programs with directors and actors and a range of film-related events, infusing the ancient city of Marrakech with a vibrant contemporary energy.

Morocco's festivals are more than spectacles — they connect people, nurture friendship and kindle love. They are an invitation to plunge into a sea of many cultures, where many worlds become one.


abc@heraldcorp.com
This content was produced with the assistance of AI translation services.

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