Busan IT promotion agency signs animation MOU with Gyeongsang University

The Busan Metropolitan Government and the Busan IT Industry Promotion Agency signed a memorandum of understanding with Busan Gyeongsang University on Friday to strengthen industry-academia cooperation in the local animation and AI content sectors. The signing took place at the Busan Culture Content Complex during the 2026 Content Connect Networking Meetup Day.

The MOU aims to build a comprehensive industry-academia framework spanning professional workforce training, content production, employment and startup support, and corporate collaboration. Under the agreement, the two sides will cooperate on training specialists in local animation and AI content, running education programs, supporting industry-linked content production projects, expanding cooperation between local content companies and universities, facilitating employment and startup connections, and promoting exchanges and joint events.

Meanwhile, the Content Connect Networking Meetup Day drew 142 participants — including representatives from local content companies, creators, universities and related organizations — and was held under the theme "The future of creation transformed by AI, the value of content completed by people."

The first session featured a keynote address by director Kim Tae-yong, known for the films "Family Ties," "Late Autumn" and "Wonderland," who explored the changes and possibilities AI brings to content creation. Lee Sang-wook, head of the AIXR content team at MBC C&I, then shared his experience producing video content using generative AI and discussed challenges facing the industry. Webtoon artist Gu Eun-min drew on her work creating "Born as the Demon King's Daughter" to present examples of how local webtoon creators have grown and expanded their content IP.

The second session featured an IP pitching event with seven local content companies: Big Pine Animation Studio, Visual Center, Sorina Studio, Red Cat Dan, Suplex, OMD Atelier and SP Korea. A business networking session followed, where content companies, creators, specialists and representatives from related organizations mingled freely to explore collaboration opportunities across content production, IP utilization and technology cooperation.