Bed and bedding brands gear up for winter with premium products, heated mats

Bed and bedding companies are ramping up activity ahead of winter. Mattress makers are targeting consumers looking to furnish their bedrooms with premium materials and designs, while boiler manufacturers are rolling out AI-equipped heated mats to help create warmer sleeping environments. Discount promotions are also picking up pace as the full winter season approaches.

According to industry sources Monday, Simmons unveiled 10 new products for its 2026 fall/winter season under the concept of "High-end Comfort" — four bed frames and six bedding items. The lineup targets consumers who want to furnish an entire bedroom by pairing bed frames with coordinated bedding.

The flagship "B1" frame features an oversized headboard reminiscent of the art walls found in luxury hotel suites. It uses brushed smoked wood veneer to highlight the natural grain of the wood and incorporates Italian full-grain leather. The headboard is designed to serve as the centerpiece of bedroom interior design.

The "B3," also in the new lineup, has a base clearance of 12.3 centimeters to accommodate robot vacuum cleaners. The "Lutian" can be paired with an optional nightstand featuring flicker-free lighting — which reduces subtle light fluctuations — and charging ports. The "Kina" combines red oak veneer with metal accents. All four frames use E0-rated materials.

Year-end promotions are already underway. Simmons launched its "End of Year" promotion Friday, offering discounts on its flagship "Beautyrest" mattress line, the top-tier "Beautyrest Black" series, and various frames and bedding items.

AceBed is pushing into the winter sleep market with its heated mat lineup, and sales figures reflect the momentum. The company said sales of its "Doctor's Heated Mat" rose 2.5 times in September compared to the previous month, with orders concentrated in the latter half of the month as daily temperature swings widened. Single-person models accounted for a particularly high share of sales. The trend held last year as well — AceBed's heated mat sales in November last year were 39.2 percent higher than in October.

The Doctor's Heated Mat was developed in collaboration with heated-device specialist Doctor Supply. Carbon fiber technology reduces its thickness to about 1 millimeter, and unlike conventional heated mats, it is designed to preserve the cushioning feel of a mattress. Temperature can be adjusted across 99 levels, and a timer can be set anywhere from one to 12 hours.

AceBed is running its "Fall in Sleep" promotion through Dec. 6. Customers who purchase a mattress and frame together will receive either a Welcron hotel bedding set or a comforter set, depending on the product rating. Buyers of the premium "Royal Ace" model will receive the "Welcron Daniel Hotel Bedding" set.

Sealy has also joined the seasonal push. Marking its 145th anniversary, Sealy is offering additional discounts to customers who purchase select mattresses and frames together through Nov. 15. The promotion covers the premium "Crown Jewel" and "Exquisite" mattress series, among others. Depending on the purchase amount, customers will also receive gifts such as an Australian wool spread or a Hungarian goose down comforter.

Boiler manufacturers are competing for consumers with AI technology that precisely regulates sleeping temperature. Kyung Dong Navien launched two new "Navien Sleep Mat" models in September — the hot-water type "EMW723" and the carbon type "EME652P." Both incorporate Australian wool filling typically used in premium bedding, and the cover fabric uses a cotton-blend material. The company said the products were designed with not only temperature control but also the soft texture and breathability of conventional bedding in mind.

The mats also offer AI-powered temperature control. An "AI Sleep Mode" analyzes the user's sleep stage based on breathing sounds detected by a smartphone and adjusts the mat temperature accordingly. The hot-water mat model also replaces the previous zipper-style cover with a pad-type design for easier attachment and washing.

Kiturami unveiled its "2027 third-generation carbon mat AI ondol," a heated mat that uses AI to determine the user's optimal sleep temperature, usage duration and whether the user has left the mat, then adjusts heating accordingly. When the mat is not in use, it switches to an energy-saving mode.

Temperature can be set in 1-degree increments from 25 to 50 degrees Celsius, and a sleep mode that maintains 33 degrees for nine hours is also available. Kiturami said it applied its patented aramid carbon heating wire to improve durability and used a blend of Tencel and Aerosilver fabric to make washing more convenient.

Bedding specialists selling winter comforters are leading with goose down and functional materials. Allergman launched its fall/winter new product collection in September, with standout items including the "Marcello" and "Grove" — both designed to evoke the look of hotel bedding — and the "Albero," which features embroidery and piping details. The company also plans to expand its lineup of warmth-focused products, including comforters filled with its self-heating "HeatCore" material and microfiber options.

Evezary strengthened its premium bedding lineup to mark its 50th anniversary. The "Prestige Limited Edition," launched last month, uses a fabric blended from 65 percent Tencel lyocell and 35 percent cotton, filled with up to 1,900 grams of high-performance batting for a plush feel. It sits at the top of Evezary's product range in terms of materials and filling specifications.

The uptick in winter bedding purchases is also visible online. According to lifestyle platform 29CM, transactions for bedding items — including comforters, duvet inserts, bed covers and warming mats — in November last year rose more than 60 percent compared to the same period the previous year. Sales of individual bedding items such as comforters, duvet inserts and duvet covers grew eightfold over the same period.