Partnership to provide AI- and data-driven digital marketing support
Initiative aims to identify and nurture promising women-led businesses
![Korea Women Entrepreneurs Association President Park Chang-sook (right) and Performance by TBWA CEO Kim Hyung-tae pose for a photo at the MOU signing ceremony held at the association's headquarters in Seoul on Monday. [Korea Women Entrepreneurs Association]](https://wimg.heraldcorp.com/news/cms/2026/11/03/news-p.v1.20261103.67c83229447c4577a9aa0acf3394fe5d_P1.jpg)
The Korea Women Entrepreneurs Association has teamed up with an AI-driven digital marketing firm to help women-led businesses expand their online sales channels and sharpen their market competitiveness.
The association signed an MOU with Performance by TBWA on Monday at its headquarters in Gangnam-gu, Seoul, to support online sales development and marketing activation for women-owned businesses, the association announced Tuesday.
Performance by TBWA is a digital marketing specialist that uses AI and big data-based advertising technology to provide digital advertising, performance marketing and business growth consulting.
The agreement combines the association's network of women-led businesses with Performance by TBWA's digital marketing expertise to help those businesses open new sales channels.
The two organizations will cooperate on sharing marketing service information through the association's online platform, supporting women-led businesses in developing online sales channels and boosting marketing activity, and identifying and nurturing promising women entrepreneurs.
The MOU offers women-led businesses — many of which have strong products and technology but struggle to secure marketing capabilities and sales channels — new selling opportunities through digital tools. AI-powered ad creation and personalized marketing technology are expected to help women entrepreneurs reach more consumers and raise brand awareness.
"Many women-led businesses have excellent products and technology but face difficulties getting the word out to consumers and expanding their sales channels," Korea Women Entrepreneurs Association President Park Chang-sook said. "Through this agreement, we will work to help women-led businesses broaden their digital marketing opportunities using AI ad creation and personalized TV broadcasting technology, so that their products and services can lead to new customer acquisition and real sales growth."
boo@heraldcorp.com
