CONSUMER

Lotte Mart to offer samgyeopsal, flatfish at half price in week 2 of 'Mega Tongkeun' sale

by
Jung Dae-han
Published : Nov. 4, 2026 - 08:03:15
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A view of the Mega Tongkeun sale event at Lotte Mart's Zettaplex Jamsil store. [Lotte Mart]
A view of the Mega Tongkeun sale event at Lotte Mart's Zettaplex Jamsil store. [Lotte Mart]

Lotte Mart announced it will hold the second week of its "Mega Tongkeun" sale from Thursday through Nov. 11, offering items including samgyeopsal and flatfish sashimi at up to half price.

The event combines Lotte Mart's signature "Tongkeun" brand with "Mega" and is held twice a year. The first week kicked off Thursday, featuring major fresh items such as Korean beef, abalone and salmon at special prices.

The second week broadens the lineup to cover seasonal fresh produce, processed foods and winter lifestyle products. All items under "Kkeutdwae" — Lotte Mart's imported pork brand, whose name roughly means "ultimate pork" — will be offered at half price. The brand operates a three-stage quality-control system spanning the overseas manufacturer, Lotte's Fresh Quality Innovation Center and in-store specialist butchers. Supply has been increased by more than 60 percent compared with last year.

Kkeutdwae samgyeopsal and pork neck will be sold at 990 won per 100 grams with a 50 percent discount for customers paying with a participating card. The same 50 percent card discount applies to other cuts including hangjeongsal (cheek meat) and back ribs. Select beef products — including "Marble Nine" 1++ (grade 9) Korean beef sirloin and stew cuts, as well as prime chuck eye roll — will be available to L.Point members at up to 40 percent off.

Flatfish sashimi is also on offer. The "Open-Run Super Deal Flatfish Sashimi" combines a 20 percent seafood festival discount with an additional 40 percent card discount. Patagonia fresh salmon fillet will be sold at 50 percent off for customers paying with a participating card.

Fresh produce rounds out the lineup. Tongkeun Jeju tangerines will be available for 7,990 won with a participating card. Seasonal persimmons are also discounted, and a full bag of chestnuts will be sold at 8,990 won — 10 percent cheaper than last year — through advance procurement. Supply of the chestnuts has been expanded by about 75 percent over last year to meet customer demand.

Ahead of Pepero Day, a "mix-and-match snack" promotion offers 30 percent off when customers buy 20 or more snack items using a participating card. Winter goods including microfiber blankets and cold-weather slippers are also discounted.


korean@heraldcorp.com
This content was produced with the assistance of AI translation services.

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