Lotte World donated 30 million won ($21,700) on Monday to cover treatment costs for underprivileged patients at the children's rehabilitation center of Bobaas Hospital in Hanam, Gyeonggi Province. The funds were raised through "Good Memories," a customer participation campaign run jointly with Naver Happy Bean, and through a Happy Bean donation drive.
Lotte World has been carrying out a range of social contribution activities that draw on its identity as a theme park, including "Dream Stage," a program in which children with pediatric cancer perform on stage alongside company employees. The company said it plans to continue its community-focused social contribution efforts.
pangbin@heraldcorp.com