'Do EVs really cause more motion sickness?' Nexen Tire launches YouTube talk show 'Ideal Talk'

Nexen Tire announced Friday that it will launch an original brand content series called "Ideal Talk" on its official YouTube channel.

The show will be hosted by lyricist Kim Yi-na, singer Lee Jang-won of Peppertones and broadcaster Peter Vint. Kim anchors the conversation, while Lee — a KAIST engineering graduate — brings a perspective suited to a knowledge-based talk show. Peter Vint, a British broadcaster and English education specialist, rounds out the trio with a global viewpoint.

Subtitled "All the Imagination of Getting Around," the series is a knowledge talk show exploring questions drivers have likely wondered about at least once. It runs for four episodes, each covering a different topic.

The first episode focuses on ride comfort, including why electric vehicles tend to cause more motion sickness. The second looks at how driving conditions change with the seasons, and the third examines roads around the world. The fourth episode will tackle everyday questions — such as whether upbeat or quiet music is better for long drives — with the help of topic-specific experts.

The rollout begins Friday with a teaser video. A preview cut of the first episode will follow on Nov. 13, with the full first episode dropping Nov. 20; from then on, preview and full cuts will alternate every Friday. The final fourth episode will be released Jan. 1 next year. All videos will be available on Nexen Tire's official YouTube channel.

Nexen Tire has consistently released original brand content. Its 2024 web drama series "Tycometry" surpassed 7 million cumulative views on YouTube and won the grand prix at the And Award 2024, South Korea's largest digital content awards ceremony. "Nexaeng," a web drama series released in the first half of this year starring actors Ko Chang-seok and Kim Gyu-nam, has topped 11 million cumulative views.

"As YouTube talk shows have established themselves as a content format in their own right, we wanted to speak about our brand in a way that resonates across all generations," a Nexen Tire official said. "We will continue to expand our touchpoints with consumers over the long term so that Nexen Tire comes to mind naturally."

Meanwhile, Nexen Tire has been actively expanding its product lineup to broaden customer choice, including the recent domestic launch of its winter tire Winguard Ice 3. The tire is designed for performance on icy and compacted snow surfaces and has earned the Ice Grip mark, awarded to tires that meet certified braking standards on ice.