Hyundai N opens 'N Moment' pop-up stores in Seoul and Daegu, showcasing Avante N Monochrome

Hyundai N, Hyundai Motor's high-performance brand, announced Friday it is operating an experiential brand space called the "N Moment Pop-up Store" in Seoul and Daegu.

The pop-up opened Thursday at Parmiestacion in Shinsegae Department Store's Gangnam branch in Seocho-gu, Seoul, and runs through Wednesday. It will then move to Shinsegae Department Store's Daegu branch in Dong-gu from Nov. 13 to 17.

The pop-up is designed to give customers a broad, hands-on experience of the Hyundai N brand through a range of interactive content. Two units of the Avante N Monochrome — a special edition of the recently launched Avante N, one in black and one in Performance Blue — are on display, with a purchase consultation zone also available.

In addition, the store features an exhibition of miniature cars from past N models and a WRC Podium Trophy Hall of Fame tracing Hyundai Motor's 13-year history and achievements in the World Rally Championship, giving visitors a chance to relive the brand's motorsport highlights.

Seven new N Performance accessory and N Collection products are on sale, along with nine limited-edition objects made from parts of the i20 N Rally1 — the actual race car Hyundai competed with in WRC rallies — available in limited quantities.

"We are delighted to use this pop-up store to share the value of the Hyundai N brand with customers in a deeper and more multifaceted way," a Hyundai N official said. "We focused particularly on conveying N's genuine passion for motorsport — through the WRC trophy exhibition and the limited-edition WRC objects made from real race car parts."

Meanwhile, Hyundai Motor wrapped up the 2026 season of the Hyundai N Festival on Sunday, concluding with the sixth and final round held at Everland Speedway in Yongin.

The Hyundai N Festival succeeds the Click Speed Festival, which ran from 2003 to 2010, and the Korea Speed Festival, held from 2011 to 2018. South Korea's largest one-make racing series, the competition pits drivers against one another in identical vehicles, with results determined purely by driving skill.