Ably posts record monthly transaction volume in October on shopping mall growth

Ably, a style commerce platform operated by Ably Corporation, announced Friday that its monthly transaction volume set an all-time record in October, driven by growth in its shopping mall category.

Shopping mall transaction volume rose 14 percent year-on-year in October, breaking the previous record set in March for the first time in seven months. Demand for outerwear picked up early ahead of the fall-winter season, fueling growth in the shopping mall category. Outerwear transaction volume posted growth rates of 68 percent in September and 28 percent in October.

Shopping mall transaction volume had already grown 25 percent year-on-year in the third quarter, with September's growth rate soaring to 35 percent. Transaction volume per market jumped 45 percent year-on-year in the third quarter. Top-performing shopping malls included Minipoe (up 256 percent), Autumn (52 percent), Holly (48 percent) and Hotping (25 percent).

Ably supports its partner shopping malls through a range of promotions. During a large-scale discount event called "Mega Sale" held in September, the average daily number of market bookmarks by customers rose 76 percent compared with the same period just before the event. Shopping malls that had been on the platform for less than three months saw transaction volume climb 66 percent over the same comparison period. A curated promotion called "Hidden Jewelry Box," held in September and October to spotlight rising markets, lifted the average daily transaction volume of participating shopping malls by 51 percent compared with the August daily average.

Live broadcasts have also proven effective. Purbit, which held a live broadcast on Ably in September, and Dailyjoo, which broadcast in July, each saw transaction volume on broadcast day jump roughly 10 times (910 percent) and 8 times (731 percent), respectively, compared with the same day of the previous week.

Growth trends are equally striking at the individual shopping mall level. Looking at cumulative transaction volume from January through September this year, Pinkaige jumped more than 13 times (1,226 percent) year-on-year. Objet Ordinaire, which had already seen its transaction volume surge nearly 44 times (4,294 percent) last year, continued to grow by more than double (116 percent) this year.

"Shopping malls with diverse styles and personalities are expanding their reach to customers on Ably, growing their transaction volume and thriving together with us," said Park Ju-ri, head of Ably's fashion division. "We will continue to actively support our partner shopping malls so they can grow steadily, backed by our product recommendation capabilities and a wide range of promotions."