Park Su-hong's daughter's W8m shoes sparked backlash — now a W1.4m jacket post has been deleted

Kim Da-ye, wife of broadcaster Park Su-hong, posted a photo of their daughter wearing a padded jacket on Instagram — then deleted it.

Kim uploaded the image to her Instagram story Thursday afternoon, showing their daughter Jae-i in a pink padded jacket.

The jacket drew attention as a product from luxury brand Moncler priced at around 1.4 million won ($1,040). The post has since been removed.

The deletion comes months after Kim sparked a "wealth-flaunting" controversy in June, when she posted photos of Jae-i's shoes worth a combined 8 million won on social media.

In May, Kim also posted on social media that their daughter had filmed multiple commercials and paid income tax as a result, writing that she was "a patriot paying taxes since age one."

Park and Kim married in 2021 and welcomed Jae-i in October 2024.

Park filed embezzlement charges against his older brother and sister-in-law, alleging they misappropriated tens of billions of won in appearance fees and company funds he had earned over more than 30 years in the entertainment industry and failed to properly settle accounts with him. The couple was found guilty. Park has also filed a civil damages suit against them seeking 9.8 billion won, with a first-instance ruling expected Nov. 13.