Polestar wraps up second Track Day event with 200 customers at Yongin Speedway

Swedish premium electric vehicle brand Polestar announced Monday that it successfully concluded its customer loyalty program "Polestar Track Day 2026," held Saturday and Sunday at Yongin Speedway in Gyeonggi Province.

Now in its second year, Polestar Track Day is a customer loyalty program designed to let owners drive Polestar vehicles on an actual circuit and experience the brand's dynamic performance firsthand. The company said the event aimed to deliver a driving experience difficult to replicate on public roads and to convey the brand's commitment to maximizing the joy of driving.

About 200 Polestar owners and prospective customers attended the event, joined by Joakim Rydholm, Polestar's head of driving dynamics, Korean designer Kim Seung-bin from Polestar's Sweden headquarters, and Polestar Korea driving ambassador and racing driver Kang Byung-hwi. The guests shared their philosophies on Polestar's driving performance and brand values with participants.

The program featured four activities: track driving in the Polestar 4 Performance to experience powerful acceleration and stable handling; taxi driving, where participants rode with a professional driver to feel the car's dynamic performance; gymkhana in the Polestar 3 Performance to test agile handling and precise vehicle control; and off-road driving in the Polestar 3 Performance through a variety of obstacle courses. This year, the event expanded beyond track driving to include the gymkhana and off-road programs, allowing participants to experience Polestar's distinctive driving feel and performance from multiple angles.

"Polestar's performance has evolved from the spirit of challenge rooted in motorsport, combined with Swedish engineering," said Joakim Rydholm, Polestar's head of driving dynamics. "Delivering the joy of driving through powerful performance and stable handling is the direction Polestar is pursuing."

The taxi driving segment featured the Polestar 4 Performance alongside the Polestar 5, a high-performance four-door GT set for domestic release. Participants rode with professional drivers around the circuit, getting an early taste of the Polestar 5's performance ahead of its official launch. A Polestar 4 SUV scheduled for release in South Korea in 2027 was also on display and drew considerable attention.

"This year's Polestar Track Day was designed to give customers a chance to step away from everyday driving and experience Polestar's dynamic performance directly, with an expanded vehicle lineup and a richer program," said Ham Jong-seong, CEO of Polestar Korea. "We will continue to strengthen the brand experience through a variety of loyalty programs that deliver Polestar's differentiated driving experience and broaden our touchpoints with customers."

Meanwhile, Polestar will hold "Polestar on Tour" at The Rivermall Gangdong from Nov. 13 to Nov. 22.

Polestar on Tour is an event the brand — which operates entirely through online sales — has organized to expand its offline customer touchpoints. The program will feature vehicle exhibitions and test drives, along with activities showcasing Polestar's design, technology and lifestyle offerings.