Coway cuts water purifier rental to 10,000 won a month for up to 15 months in Black Friday promotion

Coway is cutting rental fees on its water purifiers, air purifiers and other major products to 10,000 won ($7) a month for up to 15 months as part of a Black Friday promotion, with customers who rent multiple products eligible for up to 200,000 won in Naver Pay points.

The company announced Monday that the special Black Friday promotion will run through Nov. 26 on its official online mall, Coway.com.

Eligible products include all bidet and air purifier models — among them the Manner Bidet Plus and the Squarefit air purifier — as well as two water purifier models, including the Icon Water Purifier 3. Depending on the contract period, monthly rental fees are discounted to 10,000 won for up to 12 months. New customers who have not used Coway's rental or membership services in the past six months receive an additional three months of discounted rates on water purifiers, extending the benefit to a maximum of 15 months.

Rental discounts also apply to the Birex mattress and the Zero food waste disposer. Customers making outright purchases can buy products such as the Air Cartridge air purifier and the Birex Triple Chair at discounts of up to 67 percent.

Customers who rent two products receive 50,000 won in Naver Pay points, those renting three receive 100,000 won, and those renting four or more receive 200,000 won.

Coway is also running a prize event. Each week, a "Special Week" campaign will offer gifts to customers who rent designated product categories, including electric ranges, bidets and air purifiers. Separately, 2,300 customers who rent recommended products will be selected by draw to receive prizes: 1,500 will win a steam oven toaster, 500 a V&A cosmetics set and 300 a three-piece Cladin frying pan set.

The company's live commerce channel, Coway Live, will air a special broadcast Tuesday at 11 a.m. featuring the Icon Water Purifier 3, the Icon Ice Water Purifier Mini and the Icon Pro. A special showcase for water purifiers and bidets is scheduled for Nov. 17. A daily draw offering Naver Pay points to 100 customers will also run throughout the promotional period.

The promotion comes as Coway's domestic rental account base continues to grow. According to third-quarter earnings disclosed Friday, domestic new rental sales rose 7.3 percent year on year, while the net increase in rental accounts reached 214,000 — up 26.7 percent. Consolidated sales for the quarter climbed 13.7 percent to 1.4261 trillion won, and operating profit rose 7.3 percent to 260.8 billion won.

"For Black Friday, we have strengthened our benefits by adding a range of events — including prize draws and point giveaways — on top of discounts on major products," a Coway official said.