Hite Jinro launches canned soju-beer mix 'Terra & Chamisul'

Hite Jinro announced Monday it will release a limited-edition canned somaek — a mix of soju and beer — combining its beer brand Terra and soju Chamisul in a single can under the name "Terra & Chamisul."

The company developed a somaek ratio of 6.0 percent alcohol by volume, blending the original Terra and Chamisul formulas into a proportion suited for canned drinking. The product will be sold exclusively in 485-milliliter cans as a seasonal limited release at hypermarkets, convenience stores and other retail channels nationwide starting Nov. 17.

The product name combines the two brand names so consumers can immediately recognize what is inside. The packaging incorporates signature design elements from both brands.

"Terra & Chamisul was designed so people can enjoy somaek at home more easily — no mixing required, just one can," a Hite Jinro official said. "We will continue building out the Terra and Chamisul somaek brand by drawing on the fun of mixing beer and soju that people enjoy at restaurants and bars."

Meanwhile, Hite Jinro has been expanding the Terra lineup with products such as Terra Zero and Terra Sparkling. The combination of Terra and Chamisul has also caught on among consumers under the nickname "Tesla" — a portmanteau of the two brands that has become a popular shorthand for the mix.