Hansung Motors cuts vehicle maintenance costs, expands after-sales benefits

Hansung Motors announced Monday it is launching its own vehicle care product, the Hansung Maintenance Package, and a Welcome Home Campaign marking the 140th anniversary of the Mercedes-Benz brand, aimed at reducing maintenance costs and expanding after-sales service benefits for customers.

The Hansung Maintenance Package gives customers convenient, cost-effective access to regular inspections and key consumable part replacements. The product is structured so that major consumables can be managed systematically at official Hansung Motors service centers, improving the overall maintenance experience.

Customers who purchase the package before their Mercedes-Benz Korea Integrated Service Package (ISP) expires will have their coverage begin from the ISP expiry date — with the two-year plan running for two years and six months and the three-year plan for three years and six months from that point. Should parts prices or labor costs rise after purchase, customers can continue using the service within the agreed items and usage limits at no additional charge, reducing the long-term burden of vehicle upkeep.

Hansung Motors will also run the Welcome Home Campaign through the end of the year to mark the 140th anniversary of the Mercedes-Benz brand. The campaign offers a 140,000 won discount through a Welcome Home Voucher when repair parts at an official service center total 500,000 won ($368) or more. The benefit applies once per vehicle regardless of model year and can be combined with other service campaigns. Vouchers are valid through Dec. 31, though the campaign may end early once supplies run out.

Hansung Motors operates four service centers — in Sasang, Namcheon, Busan's Buk-gu and Suncheon — to meet a wide range of customer maintenance needs. Through the Hansung Maintenance Package and the Welcome Home Campaign, the company plans to offer services covering everything from routine consumable management to vehicle repairs, and to continue providing systematic care and varied benefits to customers after their vehicle purchase.

"We hope the Hansung Maintenance Package and the Welcome Home Campaign will help customers reduce the burden of vehicle maintenance and make it easier to use the professional services at our official service centers," said Bae Gyu-hwan, chief executive of Hansung Motors. "We will continue to expand the differentiated after-sales experience and practical benefits that extend beyond the point of purchase, backed by our specialist technicians and service network."

Hansung Motors has also been broadening its customer touchpoints through a range of marketing activities, including a fan participation event called "Catch the Last One Standing for a Benz" held last month at Sajik Baseball Stadium in Busan during the Lotte Giants' final home game of the 2026 season.