Mamonde, a skincare brand under Amorepacific, announced Monday that it has officially launched on Amazon in the United States.
The brand will offer its products under Amazon's Premium Beauty category. Key products include the Flora Glow Rose Liquid Mask, Calming Shot Azulene Moisture Ampoule, Flora Glow, Calming Shot Azulene and Probiotics Ceramide lines.
Mamonde is targeting Gen Z and Alpha consumers, leading with high-efficacy skincare products at accessible price points as it pushes into the North American market.
"We chose Amazon Premium Beauty as our launch channel so that North American consumers can experience Mamonde more easily and with greater confidence," a brand official said. "We will draw on our experience operating in the North American market to drive expansion into global markets."
soho0902@heraldcorp.com