Nongshim seeks 19th cohort of 'Funsters' college ambassador program

Nongshim announced Monday it is recruiting the 19th cohort of its college ambassador program, "Funsters."

Funsters is a student participation program in which college students carry out various marketing missions using fresh ideas. The 18th cohort produced 340 pieces of Nongshim-related social media content, racking up a combined 4.5 million views.

Any college student is eligible to apply. Applications will be accepted from June 4 through June 22, with results announced July 8.

Selected members will spend roughly five months through November planning "funsumer" (Fun+Consumer) marketing campaigns, producing promotional content for new products and submitting creative ideas related to Nongshim.

Nongshim will provide team activity funds for missions along with its products, including new releases, and has set up awards for outstanding individuals and teams. The company will also offer mentoring sessions with its marketing staff.

"Funsters is a program where college students' fresh ideas are brought to life as actual Nongshim marketing content," a company official said.