E-mart24 opens Lego pop-up zone at Seongsu flagship store for World Cup

E-mart24's flagship store "Trend Lab Seongsu" said it will run a Lego pop-up zone through July 2 to coincide with the World Cup.

Developed in partnership with Lego Korea, the pop-up transforms the store into a soccer-themed Lego space. The central area features a display of Lego Edition soccer series products, alongside a large sculpture of the World Cup trophy rendered in Lego bricks.

A total of 12 Lego products are available for purchase, including eight soccer-themed sets from the Lego Edition series. The first 100 customers to make a purchase will receive an E-mart24-exclusive 3,000-won discount coupon. Three customers who spend 150,000 won ($97) or more will each receive two Legoland Korea admission tickets.

Meanwhile, E-mart24 is offering four popular beer bundles at a flat price of 8,000 won throughout June when purchased with a promotional payment method. Customers who buy two or more "POCHA24" products will receive an additional 30 percent discount. The company's app is also hosting a match-result prediction event for South Korea's national team games, with coupons worth a combined 30 million won up for grabs.