Ferrari Korea unveils Amalfi Spider for first time at 'Casa Ferrari' pop-up

Ferrari Korea announced Sunday that it has officially opened Korea's first Casa Ferrari at Cène in Seongsu-dong, Seoul, unveiling the Ferrari Amalfi Spider in the country for the first time. The pop-up runs through June 21 and opens to the general public Monday.

Casa Ferrari — Italian for "Ferrari's house" — is a space designed to deliver an immersive brand experience combined with the highest level of hospitality. Globally, it has served as a key brand showcase by taking over iconic, prestigious venues and luxury estates at some of the world's most celebrated destinations and events.

This edition carries particular significance as it marks the first time the exclusive Casa Ferrari concept — previously reserved for a select few VIP customers — has been made available to the general public in Korea.

Spread across two above-ground floors, the space brings together an indoor private lounge, vehicle exhibition areas and an outdoor garden. In addition to dedicated zones showcasing the Ferrari Amalfi and Amalfi Spider, a café serves beverages, desserts and gelato, and photo spots are set up throughout the venue.

On the second floor, an owners-only lounge offers private vehicle consultations alongside a program where visitors can create their own custom keyring merchandise.

On June 14, Ferrari will host a special invitation-only live viewing session for customers to watch the WEC Le Mans 24 Hours race, timed to the Korean broadcast schedule.

"This space proves the brand's firm commitment and sincerity — the promise we made when Ferrari Korea was founded — to deliver experiences to Korean customers that are fully aligned with Ferrari's global vision," said Thibaut Dusarat, CEO of Ferrari Korea. "We will continue to expand differentiated opportunities to communicate more closely with fans in Korea and share the brand's unique world."

The Ferrari Amalfi Spider, making its Korean debut at the event, is powered by an enhanced V8 turbocharged engine producing a maximum output of 640 horsepower. The car accelerates from zero to 100 kilometers per hour in 3.3 seconds.

The soft top — the centerpiece of the open-top design — folds in just 13.5 seconds using a Z-fold mechanism and can operate at speeds of up to 60 kilometers per hour. With the soft top closed, the trunk offers 255 liters of storage capacity, delivering best-in-class practicality for its segment.