Buldak cumulative sales top 10 billion packs

Samyang Foods said Monday that its Buldak brand has surpassed 10 billion packs in cumulative sales.

Buldak, which marks its 14th anniversary this year, crossed the 10 billion milestone last month, with cumulative sales reaching 7 trillion won ($4.54 billion). The brand is now sold in more than 100 countries, with annual global sales of 2 billion packs.

That works out to 63 packs sold every second worldwide. To mark the milestone, Samyang Foods is putting its next-generation mascot, Pepo, front and center. Pepo is a chick hatched from an egg laid by Hochi — the brand's original character — after eating a chili pepper.

"We will maximize brand value by delivering differentiated brand experiences across diverse areas, led by next-generation character Pepo," a Samyang Foods official said.