Jensen Huang, Euisun Chung meet for second consecutive day to advance AI alliance

Nvidia CEO Jensen Huang and Hyundai Motor Group Chairman Euisun Chung are set to meet Monday at Hyundai Motor Group's headquarters in Yangjae-dong, Seoul, a day after holding a private dinner at Woo Lae Oak restaurant in Jung-gu.

The two executives drew wide attention last year with a closely watched meeting, and their return — this time at Hyundai Motor Group's main campus — has raised expectations that cooperation spanning autonomous driving, robotics and smart manufacturing will take on a more concrete shape.

According to industry sources, Huang will visit the Hyundai Motor Group building in Yangjae-dong, Seocho-gu, Monday afternoon for talks with Chung. Business circles expect the meeting to cover a review of existing cooperation and substantive discussions on expanding collaboration in autonomous driving and robotics. The most immediate agenda item is the advancement of an autonomous driving platform. Hyundai Motor Group is pushing a transition to software-defined vehicles while accelerating in-house development of self-driving technology. Central to that effort is the potential use of Nvidia's automotive AI computing platform Drive Hyperion and its autonomous driving reference architecture to shorten development timelines and strengthen safety verification.

Next-generation products that Huang highlighted during his South Korea visit also point to deeper potential cooperation with Hyundai Motor Group. On Friday, Huang said he had brought "four great gifts for Korea" in the form of new Nvidia projects, citing the next-generation AI supercomputer platform Vera Rubin, a new CPU called Vera, the AI PC platform RTX Spark, and a processor line for self-driving cars and AI computing.

Of those, the processor line for autonomous vehicles and AI computing is the most directly relevant to Hyundai Motor Group. High-performance automotive AI semiconductors are essential for handling driving decisions, safety functions, infotainment and personalized AI services inside a vehicle.

AI factory cooperation is also expected to feature prominently. Hyundai Motor Group and Nvidia had previously agreed to build infrastructure using 50,000 Blackwell GPUs capable of training, validating and deploying integrated AI models.

Robotics rounds out the key areas of collaboration. Hyundai Motor Group is developing its humanoid robot Atlas through Boston Dynamics. Deploying humanoid robots in automobile factories and logistics facilities will require physical AI capabilities — enabling robots to perceive their surroundings, make independent judgments and move accordingly.

The two companies signed an MOU last October to advance domestic physical AI capabilities, committing $3 billion to establish an Nvidia AI technology center and a Hyundai Motor Group physical AI applications center in South Korea. The partnership centers on integrating Nvidia's high-performance GPUs and AI software platform into Hyundai Motor Group's real-world industrial operations — including vehicles, factories and robots.