Orion launches Park Ji-hoon special edition Dr. You Jeju Lava Water

Orion announced Tuesday it is releasing a "Dr. You Jeju Lava Water Special Edition" in collaboration with actor Park Ji-hoon.

The limited run comes in five varieties — three 530-milliliter bottles and two 2-liter bottles — each featuring a different photo of Park. The products will be available through online and offline retailers beginning in early June.

The special edition made its debut at the "2026 Park Ji-hoon Fan Concert Reflect" held in late May. A "Park Ji-hoon photo card package" released on the Dr. You Mall on May 26 sold out within a day. New sign-ups on the Dr. You Mall that month rose 40 percent compared with the same period a year earlier.

Orion said it plans to hold a series of promotional events, including giveaways of Park Ji-hoon bromide prints and the release of limited-edition merchandise.