Paik's Coffee treats 2,000 Navy troops for Patriots Month

[The Herald Business = Reporter Jeong Chan-su] Paik's Coffee, a coffee brand under The Born Korea, visited the Navy's 3rd Fleet Command on June 8 to mark Patriots Month, providing around 2,000 service members with beverages and baked goods.

The brand set up a coffee truck on base and served 600 drinks. Troops unable to use the truck due to their duties received 4,450 baked goods delivered separately.

The Born Korea has run a Patriots Month appreciation promotion every year since 2024. This year, the campaign ran through June 7, offering discounts on four of Paik's Coffee's signature menu items as well as jjajangmyeon at its Hong Kong Jjajang restaurant chain.

A Paik's Coffee official said the brand would "continue activities that send encouragement and support to those quietly fulfilling their roles throughout society."