BYBLY, the in-house beauty brand of fashion platform Ably, announced Friday the launch of its new 3.3 Mascara.
The product was designed to lower the cost of buying mascara by encouraging customers to replace it regularly — built around the idea that "the best mascara is a new mascara." Three units come bundled in a single package, priced at around 10,000 won (approximately $7).
Despite its compact 3.3-gram size, the mascara uses a full-size brush identical to that of a standard mascara — not the smaller wand typically found in travel or mini formats.
"We will continue to reflect the lifestyle and spending habits of customers in their teens and 20s to offer practical, differentiated beauty products they can use every day without hesitation," an Ably official said.
siuu@heraldcorp.com
