Hansung Motor holds regional qualifier for Mercedes Trophy 2026

Hansung Motor, the official Mercedes-Benz dealer, said Friday it hosted a regional qualifier for the Mercedes Trophy 2026 — a global amateur golf tournament — on Monday at Benest Golf Club in Gapyeong, Gyeonggi Province.

The Mercedes Trophy is a global amateur golf tournament open to Mercedes-Benz customers across more than 60 countries. More than 600 rounds of competition are held each year, drawing roughly 60,000 amateur golfers. Top finishers from each country earn a berth at the World Final.

A total of 144 customers took part in Hansung Motor's regional qualifier. The top eight finishers will advance to the Mercedes Trophy 2026 National Final, scheduled for August at Club Nine Bridges in Jeju.

The event featured a range of special prize competitions, including hole-in-one, longest drive, nearest to the pin and drive to the major. Hansung Motor ambassador and professional golfer Park Jin-i led a one-point lesson session and served as emcee, giving participants a chance to interact with her directly.

Partner brands also took part in the event. Global home healthcare company Ceragem provided a Pause M6 massage chair as the hole-in-one prize, while personal care brand Kundal gave participants dry shampoo and perfume deodorant sets.

Hansung Motor operates a range of lifestyle programs — covering golf, culture, travel and luxury brand collaborations — through its customer loyalty program Club HANSUNG. The company aims to expand customer touchpoints beyond the point of vehicle purchase and deliver a differentiated brand experience.

"The Mercedes Trophy is a flagship program that lets customers connect with the brand through a shared passion for golf and create lasting memories," said Kim Marco, CEO of Hansung Motor. "We will continue to expand differentiated brand experiences tied to our customers' lifestyles through Club HANSUNG."

Hansung Motor was founded in 1985 and has served as an official Mercedes-Benz partner ever since. As an imported vehicle partner, it operates one of the largest dealer networks in South Korea, with 19 showrooms, 18 service centers, one service factory and seven certified pre-owned vehicle showrooms nationwide.