Samyang Foods rolls out 'Tangle' protein pasta support truck across Seoul

Visitors sample Tangle Garlic Shrimp Protein Pasta and Tangle Mushroom Cream Pasta at the Tangle Protein Pasta Support Truck event held June 21 at Yebitseum Island on the Han River. The products use Samyang Foods' proprietary dry-noodle technology to enhance both flavor and nutritional balance. [Photo = Samyang Foods]

Samyang Foods is launching a "Tangle Protein Pasta Support Truck" campaign at key locations across Seoul to win over consumers with its pasta brand.

The campaign kicked off June 21 at Yebitseum Island on the Han River, continued Monday at the Korea Press Center and stops at Cheonggyecheon Square in Jongno on Tuesday before wrapping up Wednesday at DDP Eoulrim Square. At each stop, visitors can try both the Tangle Garlic Shrimp Protein Pasta and the Tangle Mushroom Cream Pasta.

Customers at the June 21 campaign stop at Yebitseum Island on the Han River take part in interactive events, including a "Catch 18 Seconds" timer game tied to the product's 18-gram protein content and a slot machine roulette game highlighting the product's key features — high protein, dietary fiber and a four-minute cooking time. [Photo = Samyang Foods]

Customers can also take part in a range of interactive events, including a "Catch 18 Seconds" timer game based on the Tangle Garlic Shrimp Protein Pasta's 18-gram protein content, and a slot machine roulette game reflecting the product's key features — high protein, dietary fiber and a four-minute cooking time.

On the campaign's final day Wednesday, a special performance by a surprise guest is also planned at DDP Eoulrim Square.

The support truck tours Seoul, stopping at Yebitseum Island on the Han River on June 21, the Korea Press Center on Monday, Cheonggyecheon Square in Jongno on Tuesday and DDP Eoulrim Square on Wednesday, meeting consumers directly to promote Samyang Foods' pasta brand Tangle. [Photo = Samyang Foods]

Tangle is a brand developed to reflect consumer trends toward convenient and health-conscious eating. Its dry noodles are made using a patented manufacturing process developed by Samyang Foods and incorporate chickpeas to boost protein and dietary fiber content.

babtong@heraldcorp.com