BMW Deutsch Motors reopens Daechi showroom with upgraded customer experience

Deutsch Motors, an official BMW Group Korea dealer, announced Thursday that it has completed a renovation of its BMW Daechi showroom.

Located in Daechi-dong, Gangnam-gu, Seoul, the showroom occupies a two-story above-ground building with a total floor area of 766.3 square meters. The renovation incorporates BMW Group's latest showroom concept, "Retail.NEXT," with a layout designed around customer flow and vehicle display characteristics to enhance convenience and the overall showroom experience.

Nine current BMW models are on display, spanning luxury-class vehicles including the BMW 7 Series, high-performance M models and fully electric models, giving customers a comprehensive look at the brand's broad product portfolio in a single visit.

The showroom also features spacious consultation areas where customers can meet with sales staff in comfort, a digitally equipped customer service environment and a dedicated "Hand-Over Zone" for customers taking delivery of a new vehicle, designed to make the handover experience memorable.

Meanwhile, Deutsch Motors has relocated its BMW Hannam showroom to Itaewon-ro in Yongsan-gu, Seoul, reopening it at the new address to expand its customer touchpoints. The company plans to apply an open-showroom concept at the Hannam location — differentiated from its existing showrooms — to offer a younger, more design-forward premium brand experience.