LG Uplus expands July membership perks, hosts water party for long-term customers

LG Uplus is expanding its customer benefits for July to mark the summer season, broadening its monthly membership program and hosting a "Legoland Waterful Party" for long-term subscribers. The company announced Thursday that it will roll out enhanced perks through its membership program "Uplus Toppul" and open the water party event to customers who have been with the carrier for 10 years or more.

This month's Uplus Toppul is themed around "benefits to truly enjoy summer — from vacations to cool everyday moments," with perks centered on dining, food and beverages, shopping, and water activities that see higher demand during the summer months.

For everyday dining and food and beverage benefits, LG Uplus is offering: a 50 percent discount at Gong Cha on purchases of 10,000 won ($6) or more on July 7; a free Americano with any slice cake purchase at A Twosome Place on July 14; an 8,500-won discount at Baemin and KFC on July 15; a 7,000-won discount on all large-size menu items at Banollim Pizza on July 15; a 25,000-won discount at Mad for Garlic on July 21; and a 9,000-won family discount at Baskin-Robbins on July 21.

Lifestyle perks tailored to summer demand are also on offer. These include a 30 percent discount coupon and a 20 percent cart coupon at Modern House on July 13; a 60 percent rental discount at Lotte Rent-a-Car G car on July 14; three discount coupons worth up to 12,000 won at Kurly on July 14; a 5,000-won discount at E-mart24 on July 17; and a free popcorn M and drink M set at CGV on July 17.

LG Uplus has also designated the third week of July as "Daily Water Activity Benefits Week," lining up perks at major water parks and aquariums: up to 40 percent off admission at Aquaplanet on July 14; 50 percent off at Ocean World water park on July 15; 40 percent off all ticket types at Aquafield on July 16; and 41 percent off all-day water park and hot spring spa passes at Woongjin Play City on July 17.

The company has also widened its benefits by adding new partners. Seolseong Farm joins the lineup with a 10,000-won discount and a free 450-gram barbecue pork rib on July 16, while Print Bakery offers a 15 percent discount and Sugoongdang benefits from July 13 to July 17.

LG Uplus will hold the "LG Uplus x Legoland Waterful Party" on Aug. 8 and 9 for long-term customers who hold VVIP membership rating or above and have been subscribers for at least 10 years.

Customers wishing to participate can enter a draw through LG Uplus's integrated app "U+one" until July 23. A total of 1,500 customers selected by lottery will receive two Legoland admission tickets and early entry to the water party. The event will feature performances by Norazo, Dynamic Duo and Coyote, along with a range of programs for families.

"This edition of Uplus Toppul was focused on raising the tangible value customers feel in their daily lives by reflecting summer usage patterns," said Jang Jun-young, head of the marketing group at LG Uplus. "We will reward our long-term and membership customers by raising satisfaction, and based on our Simply U+ strategy, we will reduce complexity while expanding experiences that truly understand our customers."