Nongshim to serve Baehongdong makguksu at Incheon airport lounge

Nongshim announced Thursday it is partnering with Sky Hub Lounge, an airport duty-free zone lounge, to offer Baehongdong makguksu at two lounges inside Incheon International Airport's Terminal 2 for about two months through August.

Unlike typical airport lounges that rely mainly on cup ramyun, the collaboration features the noodle dish prepared fresh on-site. Visitors can order Baehongdong makguksu cooked to order at a "Live Zone" inside the lounge and add their choice of toppings. Baehongdong makguksu is a new product under Nongshim's Baehongdong brand, which launched in March.

"We will continue to expand consumer touchpoints across a variety of everyday spaces and solidify Baehongdong's standing as the dominant brand in the bibimmyeon market," a Nongshim official said.