SPORTS

Callaway Apparel unveils A.I. Collection for summer rounds

by
Chough Yong-jik
Published : July 2, 2026 - 12:44:29
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Callaway Apparel's A.I. Collection
Callaway Apparel's A.I. Collection

Callaway Apparel announced Wednesday that it is recommending cooling and breathable products from its A.I. (Advanced Inspiration) Performance Collection as items for summer rounds.

The products use a thin, lightweight nylon-blend tricot fabric designed to keep golfers cool and comfortable on hot, humid July courses. The material's strong stretch supports free movement during swings, providing stable mobility throughout a round.

Among the collection's signature items, the men's polo shirt and women's color-block collar shirt feature perforated designs on the back panel incorporating Callaway's Triple Diamond symbol.

Starting with the 2026 season, Callaway Apparel signed official apparel sponsorship deals with top KPGA and KLPGA tour players Ham Jeong-woo and Lee Ga-young, working together to embody the brand's "premium performance" values across both gear and apparel.

"The A.I. summer collection is built on functional materials to help golfers stay focused on their game even in intense heat," a Callaway Apparel official said. "We want to offer a summer round look that delivers both peak performance and style at the height of the season."


yjc@heraldcorp.com
This content was produced with the assistance of AI translation services.

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