Yoajeong teams up with Bakttugi Sogeumbang for summer-limited dessert collab

Premium dessert brand Yoajeong announced Monday a summer-limited collaboration with popular bakery brand Bakttugi Sogeumbang, running for one month starting Tuesday.

Bakttugi Sogeumbang has built a following among younger consumers through its distinctive menu and stylish brand experience.

The collaboration menu combines Yoajeong's signature yogurt ice cream, honeycomb and chocolate shell toppings with Bakttugi Sogeumbang's bestselling churros salt bread. It will be offered in two flavors: "Yoajeong Honeycomb Churros" and "Yoajeong Chocolate Shell Churros."

The items will be sold exclusively at three locations — Bakttugi Sogeumbang's Seongsu flagship store, its Starfield Goyang outlet and The Hyundai Daegu — from Tuesday through Aug. 7. Daily quantities are limited, and early sellouts are expected.

Customers who purchase the collaboration menu will receive a complimentary "Bakttugi Sogeumbang Rusk" topping, a crispy add-on created specially for the collaboration that will not be sold separately.

"We designed this to propose a new dessert experience by combining the signature menus of Yoajeong and Bakttugi Sogeumbang," a Yoajeong official said. "We hope it delivers a special sense of joy and a memorable culinary experience."