DK Asia's Royal Park City named to South Korea's top 100 brands for second consecutive quarter

DK Asia's high-end residential brand Royal Park City has been ranked 61st overall on the "2026 Q2 South Korea's Top 100 Brands" list released by brand valuation firm Brandstock.

According to DK Asia on Tuesday, Royal Park City rose seven places from its 68th-place finish in the first quarter to claim 61st in the second quarter.

Brandstock compiles the South Korea's Top 100 Brands ranking through a comprehensive analysis of brand value and consumer evaluations across more than 230 domestic industry sectors and over 1,000 brands.

DK Asia completed a premium resort city of 6,305 units through the Geomam Station Royal Park City and Shin Geomdan Royal Park City II developments, introducing what it describes as the country's first fifth-generation high-end brand city.

The company has now launched Phase 2 of the Royal Park City development — a 16,800-unit project spanning a 2.6 million-square-meter site in Geomdan-gu, Incheon. Billed as the largest privately led premium brand city development in South Korea, the project has secured a stable financial foundation through a strategic financial agreement with Hana Bank, covering the first 8,800 units to be developed.

DK Asia has also established a comprehensive legal support framework through a strategic partnership with Kim & Chang, the country's largest law firm, to handle licensing, local government cost-sharing negotiations, taxation, compensation, civil complaints and disputes throughout the project.

The complex features a differentiated operating system that continues after completion. Royal Park City currently runs 38 community facilities and 13 premium residential services at a six-star hotel and resort level.

Among its signature offerings are direct in-person medical services linked to the International St. Mary's Hospital of Catholic Kwandong University, a Royal Train service that circulates through the complex's landscaped areas, a private yacht service using two 55-passenger power catamarans exclusively for residents, and a shuttle bus. Additional differentiators include an all-you-can-eat three-meals-a-day buffet service developed in collaboration with Hanwha Group affiliate Gourmet Galleria, and the Royal Legend Heroes service offering seven indoor screen sports.

Landscaping is also a core element of Royal Park City's brand competitiveness. At Shin Geomdan Royal Park City II, more than 3.8 million won ($2,470) per pyeong — one pyeong equals 3.3 square meters — was invested in landscaping costs.

At the center of the complex stand a 430-meter canal called Royal Canal Avenue, a 55-meter Royal Park Bay, and more than 100 water features. The complex also operates a range of cultural and arts programs, including the Royal Garden Festival, and is home to the country's largest teahouse — built by Samsung C&T's resort division at a construction cost of 5.4 billion won.

"Being selected for South Korea's Top 100 Brands for two consecutive quarters is a recognition from consumers of the urban philosophy, residential innovation and differentiated high-end lifestyle that Royal Park City has pursued," said Kim Jeong-mo, chairman of DK Asia. "Based on transparent and systematic project management and a foundation for sustainable growth, we will proactively respond to the changing market environment and develop Royal Park City into a world-class future-oriented mixed-use city and a new global standard for urban development."

Meanwhile, the Korea Corporate Reputation Institute analyzed 8,447,755 online big data entries on 13 domestic residential community brands from May 29 to June 29, and Royal Park City topped the rankings with a brand reputation index of 1,166,196.