Hotel Shilla revamps website and app to put experience first

Hotel Shilla announced Tuesday that it has completely overhauled its official website and mobile app.

The redesign aims to simplify the booking process and help customers plan their travel more intuitively, connecting every step — from reservations and payment to travel information searches — in one place.

A new "Experiences" section has also been added, offering hands-on programs available at each hotel as well as a "local curation" feature highlighting nearby attractions.

Other new features include an integrated booking bar that allows reservations in as few clicks as possible, a price calendar that lets users compare room rates across dates at a glance, and a pre-payment option designed to reduce wait times on check-in day.

The company also refined its paid membership program, Shilla S, expanding it from two tiers to three and enhancing the benefits available at each level.

To mark the launch, Hotel Shilla is running a "Grand Renewal" promotion through Aug. 31.

"We will continue to expand our premium services and personalized customer experiences," a Hotel Shilla official said.