Majesty Golf (CEO Jung Byung-ho) announced Tuesday that it is running a pop-up promotion at Lotte Department Store's main branch through the end of next month to expand its customer reach.
The pop-up space on the sixth floor of the main branch showcases the brand's flagship models — the Celestial, Sublime and Prestigio — allowing customers to examine the design and craftsmanship of each product up close.
A range of purchase incentives is available throughout the promotion. Customers who buy a Celestial, Sublime or Prestigio driver or iron set will receive a caddie bag or Boston bag from premium lifestyle brand Arthur & Grace. Customers purchasing products from the women's line Her Majesty will receive a Santorini putter. The promotion may end early once supplies run out.
Through the pop-up, Majesty Golf plans to broaden its reach beyond existing customers to new shoppers visiting the department store, while raising wider awareness of the premium golf lifestyle the brand represents.
"This pop-up goes beyond a simple sales event — it was designed as a brand experience space where customers can directly encounter Majesty Golf's technology, design philosophy and premium lifestyle values," a company official said. "We will continue working to expand customer touchpoints through various offline channels and deliver a differentiated brand experience."
yjc@heraldcorp.com
