Former MBC anchor Son Jeong-eun launches entertainment company 5 years after leaving network

Son Jeong-eun, a former MBC announcer turned freelance broadcaster, has launched her own entertainment company.

Son announced Tuesday on Instagram that she had founded Soul Bridge ENT, calling it a fresh start.

She said the name "Soul Bridge" came from her desire to serve as a bridge connecting soul to soul, and described the company as a full-service entertainment firm that would link diverse fields, starting with content.

"I want this to be a company that creates good content, connects good people, and turns good ideas into reality," she wrote. "It's a small beginning, but if it's work that can deliver hope and courage to someone, I want to do it joyfully and for a long time. Please watch what comes next."

Son also shared her new business card, on which she lists her titles as CEO of Soul Bridge ENT, chief vision officer and former MBC announcer.

Son joined MBC as a staff announcer through the network's open recruitment process in 2006 and went on to anchor a range of news and current affairs programs, including "News Today," "News Desk," "Good Morning Live" and "Weekend News Desk," establishing herself as one of the network's signature on-air faces. She also appeared in entertainment programs such as "New Employee" and "Jipijigi," broadening her profile with general audiences.

After leaving MBC in 2021, she has remained active as a freelance broadcaster through lectures, television appearances, YouTube and social media.