Yangcheon-gu is accepting applications through July 24 for the "2026 Yangcheon Youth Pop-Up Day," a program designed to give young entrepreneurs and cultural artists hands-on experience and expanded sales opportunities.
The program grew out of a winning proposal submitted at last year's inaugural Yangcheon-gu Youth Policy Competition, which challenged residents to pitch ideas that could be turned into actual policy. The district is now developing three youth-sourced proposals in total — the pop-up day, a cultural program called "Sinwol, a Cup of Culture," and a community kit initiative called "Together Yangcheon Kit."
The pop-up day is designed as a marketplace event where young residents can sell and display their products and works directly to consumers, building entrepreneurial skills while injecting fresh energy into the local commercial scene.
Applicants must be between 19 and 39 years old and live, work, run a business, or attend school in Yangcheon-gu. Those with a business registration certificate or documentation of cultural or artistic activity are eligible to apply, either individually or as a team of up to five people.
The program accepts applications in two categories: a sales and promotion track for those selling or showcasing products and works, and an exhibition and experience track for cultural and artistic displays, creative workshops, and one-day classes. Pop-up formats involving on-site cooking or noise-generating performances are excluded.
The district will select about 20 teams through an initial document review and then put them through a practical pre-event training program. The curriculum covers product display and booth presentation, branding and social media marketing and customer service, pricing strategy and revenue planning, and how to use kiosks and card payment terminals.
After the training, participants will be evaluated on engagement and content competitiveness, and about 10 final teams will be chosen to operate booths at the two-day "2026 Yangcheon Youth Pop-Up Day," set for Oct. 8–9 at the outdoor plaza in front of Haengbokan Department Store.
Interested applicants can find details on the Seoul Youth Center Yangcheon blog and submit their applications by email by July 24.
"I hope this pop-up day gives young people a valuable opportunity to introduce their ideas and brands directly to residents and gain real startup experience," Yangcheon-gu District Mayor Lee Gi-jae said. "We will continue to push forward a wide range of support policies that help young people take on challenges and grow."
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