Air Seoul launches subway screen door ads to capture summer travelers

Air Seoul has launched a screen door advertising campaign at major stations on Seoul's subway Line 2 to attract travelers during the peak summer season.

The budget carrier said Thursday it is running screen door ads at Hapjeong and Euljiro Ipgu stations on Line 2. The campaign is designed to expand the airline's offline presence by leveraging high-traffic subway locations and to promote its routes and service strengths.

Hapjeong Station was selected for its heavy foot traffic among travelers in their 20s and 30s as well as foreign visitors, while Euljiro Ipgu Station — adjacent to Myeong-dong — draws a steady flow of office workers and foreign tourists. Air Seoul said it plans to build brand awareness by capitalizing on the dwell time passengers spend waiting on platforms.

The ads highlight two of Air Seoul's signature Japan routes — Yonago and Takamatsu — along with the popular resort destination of Guam. They also showcase a signature in-flight meal developed in collaboration with celebrity chef Jeong Ho-young, underscoring the airline's differentiated service offering.

Passengers can scan a QR code embedded in the ads to access travel recommendation videos tied to each route. While waiting for trains, they can browse destination information and local tips.

"We want to effectively communicate our strengths — including our competitiveness on small-city Japan routes and our star chef collaboration in-flight meals — at Hapjeong Station, which draws a younger crowd, and at Euljiro Ipgu Station, which sees heavy global foot traffic," an Air Seoul official said. "The QR code in particular will let passengers enjoy the travel content Air Seoul has curated during their wait time."

Meanwhile, Air Seoul has been expanding its corporate social responsibility efforts. The airline recently teamed up with chef Jeong to run a "Sharing Project," a community outreach initiative grounded in ESG — environmental, social and governance — principles.