Samsung Fire launches TC Branch sales unit, providing agents with 720 customer leads over three years

Samsung Fire & Marine Insurance on Thursday launched a new sales organization called the TC (Total Consultant) Branch, which provides affiliated insurance agents with customer databases and structured training.

The model moves agents away from relying on personal connections and lets them focus on consultations and coverage planning using customer leads sourced by the company.

Under the previous system, agents had to find their own clients through personal networks such as regional or school ties. TC Branch agents, by contrast, receive a regular list of prospective customers from the company. Samsung Fire will supply each TC Branch agent with 30 customer leads per month in the first year, 20 per month in the second and 10 per month in the third — 720 leads in total over three years. The aim is to reduce the burden of prospecting so agents can devote more time to consultations and coverage design.

The company has also put in place a tiered training curriculum. Early-career agents go through a "DB Capability Enhancement Program" covering how to convert customer leads into actual consultations and how to analyze coverage needs. Experienced supervisors then provide hands-on field coaching to build agents' consulting skills.

Samsung Fire is also equipping agents with digital tools for field use. The company links its in-house call-support program, "Kim Biseo," with the customer database, giving agents a single system to handle customer management, consultation records and activity tracking. A call-activity support allowance and a performance-based commission system are also in place to help agents get established.

The TC Branch currently operates at four locations nationwide — two in Greater Seoul and one each in Daejeon and Busan. Samsung Fire plans to gradually expand the network across the country.

"Starting with the opening of these TC Branches, we will continue to expand based on field performance and best practices," a Samsung Fire official said. "We intend to develop this into a new growth channel that leads a customer-centered consulting sales culture."

Meanwhile, Samsung Fire this year produced 3,909 recipients of the non-life insurance excellence certification — the highest number in the industry. The certification requires agents to have worked at a single company for at least three years while meeting standards for sales performance, contract retention rates and complete-sales compliance.