K Car tops used-car platform satisfaction index for second consecutive year

K Car has topped the used-car platform category of the 2026 National Customer Satisfaction Index for the second consecutive year, the company announced Thursday.

The index, administered by the Korea Productivity Center, is based on surveys of consumers aged 20 to 59 who bought or sold a vehicle through a used-car platform within the previous six months. It is one of South Korea's leading customer satisfaction benchmarks, quantifying service satisfaction as rated directly by customers.

K Car received high marks for its three-day return guarantee — the first such policy in the industry — as well as for vehicle quality assurance, after-sales service and the convenience of its online purchasing process. The company's direct-operation model, under which it buys, inspects and sells vehicles itself, has strengthened transaction reliability. The three-day return policy has also eased consumer anxiety by allowing buyers to drive a vehicle for up to three days before deciding to keep it.

The company's online purchasing service was also cited as a competitive strength. K Car introduced its fully online "Buy My Car Home Service" — the first of its kind in the industry — and last year online transactions accounted for 55.9 percent of total sales. Some 95 percent of online buyers completed their purchases without visiting a physical store. The company also offers "3D Live View," a feature using 3D imaging technology that lets customers inspect vehicle condition more easily.

K Car has also expanded its after-sales offerings. Through its warranty program "K Car Warranty" and vehicle management service "My Car," the company provides customers with estimated market prices, vehicle history, recall information, and reminders for regular inspections and insurance renewals, extending the customer experience well beyond the point of purchase.

In May, K Car launched "Safe Direct Trade," a service designed to facilitate peer-to-peer used-car transactions. The service supports listing and purchasing, secure transaction assistance and price negotiations, with the aim of improving reliability and safety in private sales.

"This recognition reflects our commitment to providing a wide range of services that customers can use with confidence," K Car President Jeong In-guk said. "We will continue to listen closely to our customers and set new standards in the used-car market through ongoing innovation."

K Car is South Korea's largest direct-operation used-car platform, with 26 years in the industry. Operating on a model in which it directly purchases and sells all vehicles, the company runs a nationwide network of 48 directly operated locations and has offered its e-commerce service "Buy My Car Home Service" since 2016, when it became the first in the industry to do so.