AliExpress to run 'one brand a day' sale through Friday

AliExpress said it is running a "Brand Sale" event through Friday.

The promotion operates on a "one brand a day" concept, spotlighting a different featured brand each day with exclusive discounts. Deals of up to 60 percent off apply across all categories, including computers and office supplies, home appliances, automotive accessories, outdoor and sports gear, and mobile phones and accessories. Discount codes worth up to 39,000 won ($26) are also available depending on the purchase amount.

Three brands are participating in dedicated featured sales: Kinscoter, Aura and West Biking. Kinscoter is offering summer seasonal appliances such as camping and portable fans; Aura is showcasing its mechanical keyboard lineup; and West Biking is featuring cycling products including carbon fiber pedals and cycling helmets.

Meanwhile, AliExpress has introduced Brand+, a global brand-focused initiative that brings together products from more than 1,500 global brands across categories including home appliances, beauty and fashion. All products in the program are backed by sellers' authenticity guarantees and verified by independent third-party authentication bodies.