Mercedes-Benz Korea opens pre-orders for electric GLC, deliveries set for Q4

Mercedes-Benz Korea announced Thursday that it has opened pre-orders for the Electric GLC — the first fully electric version of its globally bestselling GLC model — at 65 official showrooms across the country.

The Electric GLC is the first vehicle to adopt Mercedes-Benz's dedicated electric architecture, MB.EA, combining the GLC's distinctive identity with an advanced electric drivetrain and intelligent, intuitive software.

Two "Launch Edition" variants will be available: the GLC 300 4MATIC AMG Line Electric and the GLC 300 4MATIC AMG Line+ Electric. Customer deliveries are scheduled to begin in the fourth quarter of this year.

The GLC 300 4MATIC AMG Line Electric is priced at 90 million won ($59,600), while the GLC 300 4MATIC AMG Line+ Electric is priced at 94.8 million won. Both prices include VAT and a 5 percent individual consumption tax. A third variant, the GLC 400 4MATIC Electric, is slated for release in the first half of next year.

The Electric GLC reinterprets the classic proportions of Mercedes-Benz's midsize SUV in a modern idiom. A new iconic illuminated radiator grille — a signature design element of the brand — harmonizes with sculpted shoulder lines and pronounced wheel arches to create a commanding presence.

Inside, a seamless 39.1-inch MBUX Hyperscreen stretches from the driver's side to the front passenger seat, while the rear features a Sky Control panoramic roof with 162 twinkling star lights, reinforcing the vehicle's premium character.

The Electric GLC's wheelbase is 84 millimeters longer than that of the conventional combustion-engine GLC. Front-seat legroom increases by 13 millimeters and headroom by 46 millimeters, while rear-seat legroom grows by 47 millimeters and headroom by 17 millimeters. The trunk offers 570 liters of cargo space, expandable to 1,740 liters with the rear seats folded. A frunk — a storage compartment beneath the front hood — provides an additional 128 liters of capacity and opens via touch control.

The GLC 300 4MATIC Electric delivers a maximum output of 310 kilowatts and offers a WLTP-rated range of up to 616 kilometers. It supports 330-kilowatt DC fast charging in Korea, capable of charging the battery from 10 to 80 percent in about 22 minutes. Buyers receive one year of complimentary access to the PLUS plan under Mercedes-Benz's integrated public charging service, MB.CHARGE Public.

The Electric GLC runs an intelligent system driven by the AI-based MB.OS Superbrain, which controls all aspects of the vehicle — from infotainment and autonomous driving to convenience features and charging — and supports continuous over-the-air software updates.

The MBUX Virtual Assistant draws on AI and search technologies, including ChatGPT and Microsoft Bing, to deliver a more natural and intelligent "Hey Mercedes" voice assistant experience.

The vehicle also comes equipped with MB.DRIVE Assist, a driver-assistance system using external cameras, radar sensors and ultrasonic sensors. These sensors work in tandem with MB.OS-based high-performance control units — the vehicle's central brain — to provide top-tier advanced driving assistance.

Korea-specific services have also been integrated, including Tmap Auto, a domestic navigation service, and a "Live TV+" application developed in collaboration with LG Uplus that lets passengers watch live broadcasts inside the vehicle.

Standard interior amenities include a Burmester 4D surround sound system, heated and ventilated front seats, heated rear seats and an air purification package.

Meanwhile, Mercedes-Benz Korea has been rolling out a range of customer-focused marketing initiatives, including a special support program for vehicles damaged by summer flooding and heavy rain, as well as a summer vehicle care service campaign aimed at reducing the burden on affected customers and ensuring safe driving.