Beanpole Kids launches summer preppy collection for travel, camping season

Samsung C&T's fashion label Beanpole Kids has launched a summer collection centered on a "Summer Preppy" concept, the company announced.

The brand's cumulative sales for the first half of this year posted double-digit growth compared with the same period last year, and sales of its "Hot Summer" line jumped 46 percent year-on-year in June alone. Riding that momentum, Beanpole Kids is proposing a "classic vacation look" across three summer themes — travel, experiential learning and camping — ahead of the summer break and holiday season.

The travel look centers on a water-sports top-and-bottom set that doubles as a rash guard for pools and water activities, paired with a hybrid sandal-sneaker that combines the breathability of a sandal with the comfort of a sneaker. The experiential-learning look features T-shirts and shorts in cool, breathable fabrics, a Hot Summer three-pack top-and-bottom set and a striped cotton T-shirt set, rounded out by a lightweight string hobo crossbody bag.

The camping look is anchored by a waffle-knit top-and-bottom set featuring "Dari," a new Beanpole character inspired by the Asiatic black bear, a Korean natural monument. A kangaroo-pocket piqué set with a relaxed fit rounds out the lineup. Together, the pieces capture Beanpole Kids' signature blend of neat, refined style and a cool, active sensibility for summer.

"We have prepared a diverse range of summer products so children can enjoy a happy summer," a Beanpole Kids official at Samsung C&T's fashion division said. "We will continue to solidify our position as a total family-look brand that leads the market through differentiated products and brand storytelling."