Hite Jinro refreshes Kelly beer packaging on 4th anniversary

Hite Jinro announced Tuesday that it has refreshed the packaging for Kelly, its all-malt beer brand, to mark the product's fourth anniversary.

Kelly is an all-malt beer brewed with 100 percent Danish malt. The company aims to reinforce the brand's premium positioning by highlighting its smoother, richer taste compared with standard lagers.

The redesign simplifies the overall look, adds the words "ALL MALT" to the front of the can, upgrades the color palette for a more upscale feel and refines the Kelly logo.

"We refreshed the packaging to firmly establish Kelly's identity as an all-malt beer," a Hite Jinro marketing official said. "We will continue to do our best in managing taste and quality."

Meanwhile, Kelly sold 1 million cases within 36 days of its 2023 launch — the fastest any domestic beer brand has reached that milestone.