Musinsa breaks boundaries with Domino's Pizza fashion collaboration

Musinsa announced Tuesday it will exclusively release a collaboration collection with Domino's Pizza.

The collection launches under the "Musinsa Edition" label, which pairs the platform with brands of its own selection. It reinterprets Domino's Pizza's classic logo and design elements in a 1990s American vintage aesthetic, drawing inspiration from culinary motifs such as pizza, boxes and cheese.

The seven-piece lineup includes T-shirts and hats. The Domino's Pizza short-sleeve T-shirt features a ringer style with contrast color at the neckline and sleeve cuffs, and a short-sleeve striped T-shirt is also part of the release. Other items include a shopper bag that folds into the shape of a pizza slice, socks packaged in a pizza-box-inspired design and a cheese-colored umbrella. The limited collection goes on sale Thursday at 9 a.m. in both online and offline stores.

On the same day, Domino's Pizza stores will launch a new collaboration menu item, the "Mujinjang Shrimp Steak Pizza." A joint promotion runs through Aug. 31. Customers who order the collaboration menu will receive Musinsa Money points of up to 1 million won ($664) on a first-come, first-served basis.

"We reinterpreted Domino's Pizza's brand heritage through Musinsa's lens," a Musinsa official said. "Customers will be able to enjoy a brand experience that spans both our online and offline stores and Domino's locations."