New York's 33 Hotel by Sono Cam named official partner hotel for BTS US concert

Sono International announced Tuesday that its 33 Hotel by Sono Cam in New York has been selected as the official collaboration hotel for BTS's concert in the United States.

The company has signed an official partnership with the "BTS THE CITY ARIRANG - New York" project, launched to commemorate the BTS New York concert. As part of the collaboration, 33 Hotel by Sono Cam will operate "THE CITY ARIRANG"-themed rooms and food and beverage services from July 24 through Aug. 9, offering a range of exclusive collaboration amenities.

During that period, the hotel will also run an experiential program combining New York's historical stories with the project's narrative universe. Guests will receive a "BTS THE CITY ARIRANG Passport" at check-in, which they can use to complete missions and document their own journeys while visiting iconic New York landmarks such as the Brooklyn Bridge and Pier 17.

33 Hotel by Sono Cam is a five-star property with seven floors and 66 rooms, located in the Seaport District of Manhattan. The hotel offers sweeping views of the East River and the Brooklyn Bridge. Its outdoor concert space, rooftop dining and flagship store make it an ideal base for experiencing the trendiest side of New York culture.

Sono International is expanding beyond New York to Hawaii, Guam, Washington D.C., France and the Asia-Pacific region. The company said it plans to use the project to demonstrate its operational capabilities and establish itself as a global hospitality company.

"We will continue to expand unique global content that customers can experience together," a Sono International official said.