Lotte Chilsung taps actor Ko Kyung-pyo for Oatmond campaign

Lotte Chilsung said Wednesday it is launching a new advertising campaign for its plant-based beverage Oatmond featuring actor Ko Kyung-pyo.

The campaign is built around "yeongyang" — a Korean word meaning both "nutrition" and "gazelle" — as Oatmond's core brand message, playing on the double meaning as a visual and verbal pun. Ko appears in the ads as a messenger recommending Oatmond alongside a gazelle character.

The ad was produced using a "hybrid production method" combining live-action footage with generative AI technology. AI rendered the gazelle character, backgrounds and computer graphics, with visual effects technology also incorporated.

"Starting with this campaign, we will communicate a differentiated brand experience unique to Oatmond, built around the keyword 'yeongyang,'" a Lotte Chilsung official said.