Gmarket wraps consulting program to turn small sellers into 'star sellers'

Gmarket announced Monday that it had completed a "Sales Boost-Up Class," an education program for small and midsize sellers.

The offline program was designed to help small merchants and regional producers boost their online sales. It was held Thursday at the Shinsegae Namsan training center in Jung-gu, Seoul, drawing more than 50 sellers participating in Gmarket's ongoing "Co-prosperity Festival."

The curriculum opened with an introduction to Gmarket's product registration system, then moved on to marketing strategies tailored for smaller sellers and tips on using key Gmarket services, including its Star Delivery option. Sessions were led by Gmarket staff and outside experts. Participants also received one-on-one consulting on sales strategies for their individual products.

The Co-prosperity Festival is a Gmarket initiative to help small merchants and regional producers expand their online reach and grow sales. First launched in 2009 in partnership with government agencies and public institutions, the program supports the shared growth of small sellers. This year it runs from July through October across four online promotional events. Top-performing sellers will be recognized at a year-end "Co-prosperity Awards" ceremony.