Samsung Electronics kicks off pre-orders for Galaxy Z Fold8 and Flip8, with official launch set for Aug. 7

Samsung Electronics will begin pre-orders for its new Galaxy Z Fold8 and Flip8 series on Tuesday, with the official domestic launch set for Aug. 7.

Samsung Electronics said Monday that pre-orders for the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 smartphones, as well as the Galaxy Watch Ultra2 and Galaxy Watch9 smartwatches, will run from Tuesday through Aug. 3.

Starting at 1.68 million won ($1,140) — The Galaxy Z Fold8 Ultra will be available in four colors: Violet Shadow, Graphite, Cream and Green Shadow. Pricing varies by storage configuration: the 12GB memory, 256GB storage model is priced at 2.58 million won; the 512GB storage model at 2.83 million won; and the 16GB memory, 1TB storage model at 3.45 million won.

The Galaxy Z Fold8 comes in four colors — Lavender, Graphite, Cream and Pistachio. The 12GB memory, 256GB storage model is priced at 2.28 million won; the 512GB storage model at 2.53 million won; and the 16GB memory, 1TB storage model at 3.15 million won.

The Galaxy Z Flip8 is available in Pink, Graphite, Cream and Mint. The 12GB memory, 256GB storage model is priced at 1.68 million won, and the 512GB storage model at 1.94 million won.

The Galaxy Z Fold8 Ultra in Green Shadow, the Galaxy Z Fold8 in Pistachio and the Galaxy Z Flip8 in Mint will be sold exclusively as unlocked models through Samsung.com and Samsung Gangnam.

Samsung Electronics plans to conduct pre-orders both online and in person, including at Samsung stores nationwide, Samsung.com and mobile carrier stores. At midnight Tuesday, live commerce events will also be held on Samsung.com, Coupang Inc, Naver, 11st and G-Market. Pre-order customers can receive and activate their devices from Aug. 4. Purchase benefits can also be claimed through the Samsung.com app after activation.

In addition, Samsung Electronics plans to offer a "double storage" discount to pre-order customers. The promotion applies to customers who pre-order the 256GB models of the Galaxy Z Fold8 Ultra, Fold8 or Flip8, allowing them to upgrade to a 512GB model — doubling their storage capacity.

Customers who purchase the Galaxy Z Fold8 Ultra or Galaxy Z Fold8 in the 512GB configuration can pay an additional 310,700 won to receive the 1TB storage model with 16GB of memory.

50% residual value guarantee on device return — Samsung Electronics said it will also open enrollment in its "New Galaxy AI Subscription Club" starting Tuesday, alongside the pre-order launch. Customers can join the program when purchasing unlocked models of the Galaxy Z Fold8 Ultra, Fold8 or Flip8 at Samsung stores nationwide, Samsung.com, and major online retailers including Coupang Inc and Naver, as well as offline stores such as E-mart, Hi-Mart and department stores.

Samsung Electronics said the three-year plan, first introduced with the Galaxy S26 series in February, has now been extended to the latest Galaxy Z series, with loss coverage added as a new benefit. Members of the New Galaxy AI Subscription Club receive a residual value guarantee of up to 50 percent upon device return, Samsung Care Plus coverage and discounts on accessory packages.

For the Galaxy Z Flip8 two-year plan, Samsung has introduced a "Flip Youth Subscription" tier that raises the residual value guarantee on device return from 40 percent to 50 percent — matching the one-year plan's benefit.

Monthly subscription fees for the Galaxy Z Fold8 Ultra and Galaxy Z Fold8 are 9,900 won for the one- and two-year plans, and 14,500 won for the three-year plan. For the Galaxy Z Flip8, the one- and two-year plans are 8,900 won per month, and the three-year plan is 11,500 won per month.

Galaxy Watch Ultra2 and Watch9 pre-orders — starting at 490,000 won — Samsung Electronics will also take pre-orders for the Galaxy Watch Ultra2 and Galaxy Watch9, with delivery available from Aug. 4. The Galaxy Watch Ultra2 will be offered in a single LTE model in two colors: Titanium Silver and Titanium Gray. It is priced at 969,100 won.

The Galaxy Watch9 44mm model comes in Silver and Graphite, while the 40mm model is available in Cream and Graphite. The 44mm LTE model is priced at 569,800 won and the Bluetooth model at 539,000 won, while the 40mm LTE model is 529,100 won and the Bluetooth model 499,000 won.

In addition, Samsung Electronics will give customers who purchase the Galaxy Watch Ultra2 or Galaxy Watch9 by Aug. 31 two coupons for 50 percent off dedicated bands available on Samsung.com. A six-month subscription to the "Timeflick" watch face service will also be included free of charge, letting customers personalize their watch style.

Samsung Electronics also said it will provide a 10 percent discount coupon for the Galaxy Watch Ultra2 and Galaxy Watch9 on the Samsung.com app, along with a 30 percent discount coupon for accessories such as cases. Additional benefits include a six-month Google AI Pro subscription, a three-month Welaaa subscription and 11 special game themes from the Galaxy Store.

Jung Ho-jin, executive vice president of Samsung Electronics Korea, said he hopes customers will be among the first to experience the eighth-generation foldable lineup — including the Galaxy Z Fold8 with its new form factor and the full range of devices embodying Samsung's foldable expertise — through the pre-order program. "We will present a range of benefits and new products, including the double storage discount, the New Galaxy AI Subscription Club and discounts on the Galaxy Watch Ultra2 and Watch9," he said.