Musinsa is set to host a beauty festival across Seongsu-dong next month.
Musinsa Beauty announced it will hold "Mubupe in Seongsu" from Aug. 21 to 23. Now in its third edition, the event treats the entire Seongsu-dong area as a single road map, stretching from the main pop-up spaces — the Mubupe Hall and Next Beauty Hall — to Musinsa Beauty's first permanent store, Musinsa Megastore Seongsu.
The event is themed around visitors discovering their own "beauty persona." Tapping a preferred product with a smartphone's NFC function records preference data and generates a personalized beauty persona recommendation from five available types. Participants can also receive complimentary drinks and online and offline discount coupons.
A total of 65 beauty brands will take part. Five brands — Javindeseoul, Oddtype, Piv, Rom&nd and Beriway — will each collaborate with a domestic fashion brand, Giho, Hug Your Skin, Have a Whale, Rora Rora and Find Kapoor, respectively, to present limited-edition products. A dedicated zone created in partnership with ODM (research, development and production) company Cosmax will also be featured. Twenty emerging brands will also participate.
Musinsa Megastore Seongsu will host the "Mubupe Scoop Event" from Aug. 20 to 23. The hands-on program lets visitors fill a standardized "scoop" container with beauty products from a range of brands. Anyone who purchases a ticket can take part, and general customers who buy products at Musinsa Beauty partner brand stores can also join by verifying their receipt.
Tickets are sold exclusively through Musinsa. Standard tickets go on sale from Aug. 4 to 16 at 28,000 won ($19). On Friday, a "super early bird" ticket will be available for one day only at 15,000 won. From Saturday through Monday, "early bird" tickets will be sold on a first-come, first-served basis at 19,000 won.
"Visitors will be able to enjoy a unique experience through new brands available only at Musinsa and content that blends fashion and beauty," a Musinsa Beauty official said.
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